Resume

Experience

Content Designer · Best Buy (contract)
Feb 2025—current

  • Lead the content strategy for a high-priority, cross-functional “moonshot” initiative, transitioning Best Buy’s entire search experience to AI and creating scalable content systems across a complex Fortune 500 retail ecosystem.

  • Partner with product, engineering, and design teams to craft intuitive search and browsing flows, translating technical constraints into clear, actionable UX content that improves discovery and user trust.

  • Establish and evolve content standards, messaging hierarchies, and cross-surface frameworks to ensure clarity, consistency, and high-quality execution across interconnected product experiences.

  • Shape decision-support patterns, conversational flows, and content architecture that guide users through complex choices, helping them complete tasks confidently and efficiently.

  • Coordinate across teams to align requirements, validate flows, and embed content seamlessly into evolving product and technical landscapes.

  • Recently joined a next-phase agentic AI initiative, designing adaptive flows that help users complete tasks efficiently while making system reasoning and recommendations clear.

Content Designer · Found
Jan 2023—Nov 2024

  • Led content-first design of complex financial workflows, reducing account freeze times by 50% and improving trust metrics through clear, confidence-inspiring UX copy.

  • Simplified multi-step workflows—including invoicing, automation, and contractor management—making regulatory requirements accessible for small business owners while maintaining compliance and clarity.

  • Established content testing practices (A/B testing, user interviews, analytics) to measure language effectiveness, embedding data-driven optimization into product development.

  • Collaborated with product, design, and partnerships teams to create and refine messaging for Found’s Business Toolkit, contributing to over $1M in first-year revenue through strategic content improvements.


UX Writer · Front
May 2022—Sep 2022

  • Created naming and content frameworks for the automation rules feature in an enterprise platform, reducing rule list length by 11% for admin users through systematic content architecture.

  • Partnered with researchers to conduct user interviews and workflow analyses, identifying opportunities to improve comprehension and adoption through content-driven enhancements.

  • Developed UX copy and guidance that clarified complex workflows, enabling users to configure and manage automation rules more efficiently and confidently.


Content Strategist · Tuck School of Business
Jan 2020—May 2022

  • Directed content strategy and platform redesign for the admitted student experience, partnering with an external agency to increase sessions by 56% and page views by 30%.

  • Restructured internal student hub navigation and content organization, improving resource findability and task completion through systems-level information architecture.

  • Collaborated with cross-functional teams to align content, design, and functional requirements, ensuring a cohesive and user-friendly digital experience.

Earlier roles

Additional roles across higher education, freelance consulting, and community content work.

Web Producer — Dartmouth College (2019–2020)
Managed editorial workflows and modernized content across Dartmouth.edu.

Content Editor — Dartmouth College (2018–2019)
Led UX writing, QA, and content structure for Dartmouth’s 250th Anniversary website.

Content Strategist (Freelance) — Bright Momentum Creative (2014–2022)
Designed content systems and site architecture for e-commerce, SaaS, and education clients.

Marketing Coordinator — Betty Brooklyn Catering (2012–2013)
Led website and content overhaul to improve visibility and customer engagement.

Community Manager — Random House / Fodor’s Travel (2005–2010)
Owned UX and community content for a 200,000-member travel platform and served as content lead during a major redesign.


Education

University of Virginia
Bachelor of Arts, English and American Studies

Professional development

  • AI Trainer: Theory, Build, Improve — Conversation Design Institute, Nov 2025

  • Mastering Content Structure for LLMs — Conversation Design Institute, Sep 2025 

  • Designing Generative AI for Conversations and Content — Maven, Feb 2025 

  • Object-Oriented UX (OOUX) Fundamentals — Udemy, Jan 2025 

  • Mastering Design Systems in Figma — UX Content Collective, Dec 2024