Resume

Experience

Content Designer · Best Buy (contract)
February 2025—current

  • Lead content strategy for an AI-powered search transformation, designing conversational interfaces, disambiguation flows, and guided search experiences across web and mobile.

  • Partner with machine learning engineers to architect and optimize AI-generated content, refining prompts to improve product summary quality, search relevance, and user trust.

  • Establish scalable content standards for emerging AI patterns, ensuring alignment with brand voice, clarity, and design system principles.

  • Present design rationale and future-state AI experience vision to stakeholders, influencing strategy across product, design, and engineering.

Content Designer · Found
January 2023—November 2024

  • Served as the sole content designer during a high-growth startup phase, driving cohesive UX across mobile, web, and support channels.

  • Simplified complex fintech workflows—such as invoicing, automation, and contractor management—through user-centric content design.

  • Applied data-driven testing (A/B, interviews, analytics) to validate content impact, improving clarity and conversion.

  • Contributed to the design system in Figma, creating UX writing standards and brand voice guidelines.

  • Led content-first design of the risk assessment experience, reducing account freeze times by 50% and improving trust metrics.

  • Collaborated with Partnerships to create and test copy for Found’s Business Toolkit, driving $1M+ in first-year revenue.


UX Writer · Front
May 2022—September 2022

  • Created naming and content framework for an automation rules feature, reducing rule list length by 11% for admin users.

  • Conducted a comprehensive content audit to improve consistency and align design system priorities.

  • Partnered with researchers to conduct user interviews and workflow analyses, identifying opportunities to enhance comprehension and adoption.


Content Strategist · Tuck School of Business
January 2020—May 2022

  • Directed content strategy, information architecture, and redesign for the admitted student platform, increasing engagement (sessions +56%, page views +30%).

  • Restructured internal student hub to improve resource findability and task completion through IA and content optimization.


Web Producer · Dartmouth College
July 2019 —January 2020

  • Managed timely publication of editorial and visual content on Dartmouth.edu and produced daily, weekly, and monthly newsletters to engage and inform the community.


Content Editor · Dartmouth College (contract)
September 2018—July 2019

  • Directed the production of Dartmouth’s 250th anniversary website, overseeing UX writing, QA coordination, imagery sourcing, and CMS content management.

Content Strategist · Bright Momentum Creative (freelance)
March 2014—current

  • Design and develop websites across e-commerce, SaaS, and education sectors, creating scalable content systems, taxonomies, and site structures.

  • Consult on content architecture, messaging hierarchy, and brand tone for clients seeking to improve clarity and conversion.


Education

University of Virginia
Bachelor of Arts, English and American Studies