Resume

Experience

Content Designer · Best Buy (contract)
Feb 2025—current

  • Design conversational AI frameworks and content training systems for Ask Blue, Best Buy's agentic shopping assistant, defining both what AI models ingest and how they generate customer-facing responses.

  • Build comprehensive content libraries that specify model behavior across customer journey stages, creating training datasets, response patterns, and measurement frameworks used by ML engineers. 

  • Engineer prompts and develop intent classification systems that help models interpret natural language queries, extract customer needs, and route to appropriate conversation patterns. 

  • Create adaptive conversation flows that shift between clarifying questions, product recommendations, and decision-support based on customer context, uncertainty levels, and task complexity. 

  • Develop "golden datasets" and anti-pattern examples that train models to handle edge cases, privacy concerns, and moments when the system should defer rather than answer. 

  • Collaborate with ML teams on model refinement, taxonomy development, and prompt engineering strategies that align AI-generated content with product intent and brand voice.

Content Designer · Found
Jan 2023—Nov 2024

  • Led content design for complex financial and compliance workflows at a fast-moving Series B startup, improving trust and reducing account-freeze times by 50% through clearer, more transparent UX.

  • Simplified invoicing, automation, and contractor-management flows, making tax and regulatory requirements easier for small business owners to understand and complete.

  • Built a content testing practice (A/B tests, interviews, analytics) to validate language and improve comprehension across key tasks.

  • Developed messaging frameworks and content strategy for Found’s Business Toolkit, contributing to more than $1M in first-year revenue.


UX Writer · Front
May 2022—Sep 2022

  • Designed naming systems and content structure for automation rules in a high-growth Series D startup, reducing rule list complexity by 11% and improving workflow clarity for admin users.

  • Worked closely with researchers to understand user needs and simplify multi-step configuration tasks.

  • Wrote clear, practical guidance and UX copy that helped admins set up and manage rules with more confidence and fewer errors.


Content Strategist · Tuck School of Business
Jan 2020—May 2022

  • Led content strategy and redesign for the admitted-student platform, increasing sessions by 56% and page views by 30%.

  • Rebuilt navigation and information architecture for the student hub, helping students find key academic and administrative resources more easily.

  • Partnered with design, development, and academic stakeholders to align content and functionality across a complex, multi-team environment.

Earlier roles

Additional roles across higher education, freelance consulting, and community content work.

Web Producer — Dartmouth College (2019–2020)
Executed communication activities within the Office of Communications, including web content creation and newsletter production.

Content & Communications Manager — Dartmouth College (2018–2019)
Project-managed Dartmouth's 250th-anniversary digital presence, leading content strategy, stakeholder coordination, and agency relationships. Developed site content through archival research, wrote press materials, and served as institutional liaison for anniversary-related communications and events.

Digital Strategy & Development Consultant — Bright Momentum Creative (2014–current)
Design and develop websites and digital tools for nonprofits, schools, and small businesses, with recent focus on custom solutions for educational institutions.

Digital Marketing Manager — Betty Brooklyn Catering (2012–2013)
Redesigned website with strategic focus on persuasive copy, SEO, and user journey optimization.

Digital Content Strategist — Random House (2005–2010)
Led community strategy and UX redesign for Fodor's Travel platform serving 200K+ members, partnering with engineering during publishing's digital transformation.


Education

University of Virginia
Bachelor of Arts, English and American Studies

Professional development

  • AI Trainer: Theory, Build, Improve — Conversation Design Institute, Nov 2025

  • Mastering Content Structure for LLMs — Conversation Design Institute, Sep 2025 

  • Designing Generative AI for Conversations and Content — Maven, Feb 2025 

  • Object-Oriented UX (OOUX) Fundamentals — Udemy, Jan 2025 

  • Mastering Design Systems in Figma — UX Content Collective, Dec 2024